Pernod Ricard UK

  • Brand Ambassador - Absolut

    Business Unit
    Employment Type
  • Overview


    To be the 'face' of your brand within the UK. To support the growth of your brand through driving trade and consumer advocacy, distribution and rate of sale by utilising key Ambassador tools of training, events, drinks development and PR.

    Hands on approach to BEAT activations



    The role is highly proactive with the Ambassador expected to continually identify commercial opportunities, maintain a high internal and external presence, alongside constant interaction with brand and commercial teams as well as customers at the highest level.




    - Identify commercial opportunities within the UK trade for your brand

    - Develop and implement a plan to help grow advocacy, distribution and visibility for your brand across the UK with an On Trade focus

    - Maximise opportunities through trade network to gain new listings and enhanced visibility for your brand

    - Conduct tutored tastings to industry leading standards, achieving marketing and commercial objectives

    - Be the 'face' of your brand in dealing with trade press / PR activity

    - Host your brand consumer and trade events leaving participants feeling highly engaged with your brand

    - Drive drink development for your brand across all sectors of the trade

    - Deliver monthly report of all Ambassador activity within trade

    - Monitor and feedback competitor activity

    - Host and accompany your brand guests whilst in the UK

    - All other duties as required

    - Drive Absolut Original and Flavours

    - Lead trade advocacy of the brand regionally by delivering trainings, hosting events, etc.

    - Support and report into Daniele Umoette across activations/key responsibilities (landing Absolut invite, cocktail development, etc.

    -Role is based in Manchester so able to cover the Midlands and support The Loft


    Key Relationships


    - Daily contact with existing and potential customers to positively influence the commercial status of your brand

    - Daily contact with sales colleagues to support the commercial development of your brand

    - Regular contact with the PRUK and your Brand Company Marketing teams to update them on planned activities and discuss new opportunities and ideas

    - Regular contact with trade / consumer press and other key influencers to enhance understanding and develop advocacy for your brand









    Formal education, professional qualifications or accreditations from industry bodies

    -  Graduate Calibre (although not essential)

    -   WSET Degree (or equivalent)


    Skills & Knowledge

    Technical, specialist or professional skills required, indicating level of expertise

    -  Power Point / Excel / Word

    High level of attention to detail and creativity

    -  Mixology skills



    -   Knowledge of spirits category (and manufacturing process)

    -   Event and bar managing experience




    Type and length of functional/ professional experience required to achieve key deliverables

    -          Previous training / presenting experience to large groups and / or highly discerning people


    -   Experience in the industry with exposure to the UK On Trade Market


    Preferred Background

    Ideal Companies or sectors the candidate may have worked for


    -   Wines and Spirits









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